Girlgaze teamed up with Detroit based Shinola to highlight five Girls With Purpose who are using art and creativity to promote social change in their communities.
To celebrate their Fall ’17 line of accessories, Detroit based brand Shinola teamed up with Girlgaze to highlight five extraordinary women who are using their work to advance their communities and societies.
Heather for Girlgaze MGMT shot all of the campaign photos (on film). The images are accompanied by a mini-documentary series directed by Stephanie.
Sophia is the founder of the nonprofit Driftseed, an organization using education, outreach and documentary storytelling to shift the conversation around women and girls. Sophia also directed a film that paints a mosaic of the women’s movement through art as a vehicle for healing.
LaRayia is an actress, producer and founder of Lunch on Me, a non-profit organization of individuals constructing greater change in the fight against starvation.
Anna is the founder of Girlschool, a women-led music festival, online platform and community that celebrates and connects women-identified artists, leaders, and voices.
Babs is a creative director most well-known for her work as founder of Conscious Commerce, a creative agency infusing conscious consumerism into every vertical. Babs also produces media and events in her role as a partner of Riot. House, serves as a producer of Global Citizens Festival, and designs interiors and experiences for companies like Activision Blizzard Studios, RYOT, and Summit Series.
NICE THINGS PEOPLE ARE SAYING ABOUT THE CAMPAIGN
“It’s all part of Shinola’s partnership with #GirlGaze to highlight #GirlsWithPurpose”